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Ideas

All great success stories start with an idea! That idea eventually turns into action, and that action turns into content.

The reality is that not all great ideas end up at the top of the heap. However, many times the difference between success and failure does not lie in ideas, action, or really even content. The real difference in success or failure is the passion, excitement, and dedication you apply to your idea, action, and content. This can and often does make all the difference. Anyone can be taught how to apply proven methods to anything, but passion and desire to succeed cannot be taught, it has to come from within.

Here is a really great article which covers some of the topics i mentioned above

Content

Once you have the passion and desire comes action and that is often followed by some kind of content. A written note, graphic art, a doodle on a napkin. All of these are content being created by passion and excitement. Content folks is what makes the world go around!

Content is what drives potential customers purchase power. It is content that is on and even behind every television commercial. Content will drive customers to you and keep them coming back. Think of it this way folks, a retail business may not have a pretty building, it may not even have parking places avaiable, it may even be in a horrible neighborhood. But if that retail store has what people want, people will go there regardless of anything else. It is no different with any business online, it works the same way.

SEO

Simpley put, SEO (Search Engine Optimization) is the way in which the World Web keeps track of who wants what and where to find it.

Imagine you have a great brick and mortor retail business and every time someone walked into your door they were being tracked. Tracking consisting of what products they looked at, how long they spent looking at each product, how much time did they spend just walking around looking at the inside of the store, what did they purchase, did they bring a friend, did they return the item, did they tell you what they thought of the item, did they tell their friends and family about the item, did they visit other stores around you while they were there, and even how did they get there and what did they drive if they had a car.

Now imagine you can take all that information and use it to come up with signs, banners, TV and radio ads, neighborhood flyers, and business cards. That would be powerful stuff right, almost like the key to the mint for knowing exactly who your customer is and how to get in touch them them

What if someone came to you and told you we have a list of everyone who does what you do, and we would like to add you to that list and also we would like to put you near the top of that list because you have such huge traffic in your store. Well folks i pretty much just described exactly what SEO is all about. SEO takes many factors including traffic and stats and puts them together to form a list of who wants what and where are they getting it. All of this in an effort to make peoples life easier by giving the consumer a prepared list of who has what they want.

There are many SEO scams out there. Companies and people that charge you money and promise you the number one position on the list. If it sounds too good to be true then it probably is! If such forumulas were real (and they are not) can you imagine the downfall of all search engines if people discover its a rigged "pay to play" system.

Please remember that in reality the only people that have the formula to how the engines run are the software engineers who built it and possibly others who work hand in hand with them. So don't fall for scams that promise to get you in first place fast. Now there are techniques and ways to do things to give you a better chance at improvment (much like improving the fuel efficiency of your car) but the fact is folks no matter how you slice it, your business has to compete with all the other businesses out there on an even playing field.

Coaching

Since no one really knows exactly how search engines are coded. The best we can do is to listen to those whos business it is to understand what does work and what does not work. Professional business coaches exist for just that purpose, to help you succeed. They can coach you with business organization, but also help you with your online presence. Just like anything else there are good coaches and not so good coaches. There are expensive coaches and less expensive coaches. You will need to do your research to find the right right coach for you and your needs.

Remember that not even the best coach knows it all. This is why many coaching companies hire a wide range of talents so that they have a reserve of specialists on hand to help you. Many of these specialists are actually working in the industry that they specialize in. So do your shopping wizely and youll find the right people to support and help guide you to run your business.